Delivering Measurable Growth
We Help Brands Scale Across Platforms Like Google, Meta & Amazon With Unified Data Driven Marketing Solutions
Serving Digital Marketing Solutions Across India, UK & EMEA and USA markets.
We Work The Full Funnel
Assessing Your Goals & Performance Data To Build Scalable Growth Strategies
Biddable Paid Media Activations
Unifying Full-Funnel Performance Marketing Strategies Across Google Ads, Meta Ads And Amazon Ads With Smart Investment Planning Designed To Increase Revenue And Improve ROAS For Ecommerce Brands.
We Also Tailor Acquisition Frameworks To Build High-Quality Lead-Generation Pipelines For B2B Companies. Backed By Global Learnings Across India, The UK, US And Europe, We Bring Cross-market Expertise To Every Campaign.
Our Performance Marketing Approach Involves Creating Cross-platform Synergies, Building Clean And Scalable Campaign Structures, And Allocating Budgets Intelligently Based On Each Platform’s Best Practices. We Blend Google, Meta And Amazon Insights With Real Business Data To Make Sharper Marketing Decisions, Optimise Campaigns More Efficiently, And Deliver Consistent, Measurable Growth Across All Markets.
Developing Bold Creative Campaigns That Spark Organic Engagement Across Social Media Platforms Like Instagram, Youtube, Linkedin, Tiktok, Pinterest & Snapchat.
Our Process Begins With Understanding Your Audience’s Social Consumption Patterns – What They Watch, Share, Save, And Resonate With. We Build Channel-Specific Content Pillars, Storytelling Frameworks, And AI-Assisted Ideation Systems To Create Engaging, Targeted Content Across Diverse Formats.
Every Creative Is Crafted Using A Funnel-Led Approach, Designed To Trigger The Right Audience Reactions — Likes, Comments, Shares, Saves And Deeper Brand Affinity. This Approach Naturally Drives Organic Product Discovery To Turn Users To Shop Online In The Case For Ecommerce Brands And Gradually Nurtures High-Intent Consideration For B2B Services Through Value-Led Content And Consistent Engagement.
Social Media Marketing
Data Measurement & Analytics
Implementing Reliable Data Measurement, Tracking And Analytics Frameworks That Give Brands Full Visibility Into What Drives Performance.
We Begin By Understanding Customer Journeys, Defining KPIs And Mapping Interactions Across Your Website, Ads And Content. We Deploy GA4, GTM, Server-Side Tracking, Meta Pixel, CAPI, Attribution Models And Custom Dashboards To Capture Accurate, Privacy-Safe Data, While Enabling Enhanced Conversions And Consent Mode For EU/UK Compliance.
Our Analytics Frameworks Blend Platform Insights With Business Metrics To Uncover Opportunities, Diagnose Inefficiencies And Guide Smarter Budget Allocation For Stronger ROAS Efficiencies And High-Quality B2B Lead Funnels.
Driving Organic Traffic Growth Through End-to-End SEO Services Focused On Higher Keyword Rankings Leading To Increased Organic Led Airtime Visibility.
We Combine Efforts Towards Improving Our Technical SEO Aspects On The Website, Keyword Research, Competitor Analysis And Search Intent Mapping To Optimise Metadata, Site Architecture, Page Speed And Crawlability. We Implement On-Page SEO, Off-Page SEO, Link Building, Schema Markup And Content Optimisation To Improve SERP Performance.
Using Tools Like Semrush, We Identify High-intent Keywords, Fix Indexation Issues And Strengthen SEO For Ecommerce And B2B Brands, Driving More Qualified And Relevant Organic Traffic Leading To Higher Conversions And Long-Term Search Performance.
Search Engine Optimisation (SEO)
CRO-Driven Website Development
We Help Brands Design Conversion Rate-Optimised Static And Ecommerce Websites Using Recommended Technologies Like WordPress And Shopify.
We Break Down The Website Plan To Understand User Experience, Creative And Content Placements Planned To Boost Conversion Rates And Building A Smooth User Journey For Ecommerce And B2B Brands. We Design And Develop Fast, Mobile-First, SEO-Friendly Websites With Clean UI, High-performing Landing Pages And Conversion-Focused Elements.
Using A/B Testing, Analytics Insights And Performance Tracking, We Refine Every Touchpoint To Boost CVR, Reduce Drop-Offs And Maximise Lead Or Purchase Intent On Your Website.
Ready To Share Your Marketing Pain Points With Us?
Hey Founders & Marketing Teams,
I’m Aman Murarka, Founder Of Attribue, A Performance Marketing And Analytics Agency Based In Mumbai, India.
My Ambition – I’ve Always Believed The Most Exciting Part Of Marketing Is Driving Constant Innovation – Solving Challenges In New Ways, Unlocking Growth, And Making Every Penny Work Harder.
What I Enjoy Most – Working Directly With Teams To Solve Growth Challenges, Untangle Messy Data Setups, And Build Campaigns That Actually Scale.
Started My Career Early, Working With Startups Across Industries Like Comedy, Hospitality, E-commerce, F&b, Manufacturing And Philanthropy. Graduated With My Masters In Digital Marketing From The University Of Surrey, United Kingdom In 2020, I Worked Across Multiple Global Agencies, Leading Performance Marketing Across The UK, US, Ireland, Europe And Indian Markets.
Managed Paid Media Strategy, Cross-Channel Execution, Conversion-Led Growth And Advanced Measurement For UK-Based Retail And Ecommerce Brands – Spanning Google Search, Performance Max, Demand Gen, Meta Advantage+ Campaigns, Marketing Mix Modelling And Rigorous Incrementally Testing Roadmaps. Built Deep Platform Expertise In Google Ads, SA360, Meta Ads, Youtube, Bing, GA4, Adobe Analytics And Amazon PPC.
One Gap I Consistently Saw Was How Much Time And Media Investment Gets Lost When Brand, Media, And Data Run In Silos. That’s The Gap I Built Attribue To Close.
Back In India And Now Running Attribue With A Close-Knit Team Of Data Driven Marketing Specialists Where Our Approach Blends Audience Layering, First-party Data Integration, And Creative Testing To Capture High-intent Users Efficiently – Achieving Consistent ROAS Uplift And Reducing CPA Through Data-backed Campaign Structures And Best Practices.
Aman Murarka - Founder & CEO
Industry Niches Served
Dive Into What Our Work Looks Like In Action
A Leading Mid-Premium UK Fashion & Lifestyle Retail Brand
We delivered full-funnel growth through integrated Search, PMax and Demand Gen strategies. From category-led activations for sales periods to trend-based seasonal activations, we achieved ROAS efficiencies ranging from 4x-14x ROAS across two full years.
By layering CRM audiences, expanding non-brand coverage, optimising product feeds and maintaining daily budget pacing, we improved CVR by over +125%, scaled revenue YoY and strengthened brand awareness through YouTube and Meta Brand Lift studies. Our approach balanced efficiency and scale across the UK, ROI and US markets
Prominent UK based Live Theatre & Performing Arts Group
We built a cross-channel performance engine across Google and Meta to scale ticket sales for multiple British shows and plays. Through persona-led ASC structures, unified Search + PMax frameworks and consistent creative testing, we delivered ROAS efficiencies ranging from 24x-40x ROAS through the year.
Our strategies were focused to reduce CPMs, increase new customer acquistions and boosted AOV through precise audience segmentation for each show. We also ran high-volume lead generation campaigns, generating 25.5k qualified leads with exceptional CPM and CPL efficiency. This unified approach ensured consistent demand generation, sustained engagement and profitable ticketing outcomes across shows.
A well-known UK based Health & Beauty Retailer
We re-architected PPC activity to drive category-level efficiency and revenue growth across fragrance, skincare and cosmetics and multiple other categories. Leveraging phased Black Friday investment plans, Dual CSS PMax, Modern Search and feed optimisations, all of which led to achieving YoY results like +51% revenue growth, +17% higher ROAS and +42% improved CR.
We strengthened high-margin lines through improved assets, enhanced product coverage and smarter budget allocation. Even with reduced PPC spend in some categories, performance improved — including fragrance, where ROAS rose by +43% with 24% less investment. Our structured approach helped this retailer scale profitably while navigating a highly competitive market and dips in the UK economy overall.
Automating Operations For All Our Clients
To streamline performance operations, we built automated systems that drastically reduced manual work while improving decision-making accuracy. Using SA360, Adobe Analytics and advanced Excel automation, we created multi-market Budget Monitors that refreshed daily and delivered pacing accuracy within ±3%.
Such automations cut manual reporting time by 90%, enabling faster budget reallocations and real-time performance visibility. We also developed competitor intelligence dashboards and seasonal/promo planning frameworks that unified the campaign planning across the UK, IE and US. These practices established repeatable operating systems that improved launch speed, alignment and overall media efficiency.
Current Live Projects
Helping an upcoming aromatherapy and wellness beauty brand launching in the UK market by building its complete foundation — from brand story and identity guidelines to website development, social media strategy and paid advertising.
Our role spans brand positioning, creative direction and performance execution to support a strong, scalable entry into the affordable wellness category.
Supporting a life sciences brand with 40k+ products to enter the UK market through a highly targeted Google Ads strategy focused solely on high-margin, high-demand categories.
We structured product segmentation, feed optimisation and category-specific campaigns to maximise efficiency, prioritise profitability and drive quality demand from researchers, labs and scientific buyers.
Working with a US based upcoming statement jewellery brand launching with Christmas Holiday campaign across Meta and will soon be expanding marketing presence from a branding and performance marketing standpoint.
The Attribue Edge
AI Powered Decision Making & Creativity
Full Funnel Expertise
Transparency & Accountability
Performance With Precision
Global Learnings & Knowledge
Ready To Tell Us About Your Business?
Discovery & Audit
We review your goals, performance data, tracking, audiences & product mix
Strategy & Roadmap
We build your full-funnel strategy with recommended budgets, platforms, creative direction & measurement plan
Execution & Optimisation
We launch clean, scalable campaign structures and optimise daily using data-led insights
Measurement & Scale
We track KPIs, attribution, ROAS, CAC & scope of incrementality to see what's working well and what needs improving
